Sales Consulting & Fractional Executive Services

We Build Sales Organizations
That Scale and
Perform

Layne Advisory partners with founders, executive teams, PE firms and their portfolio companies at Fintech and B2B businesses. We develop sales organizations that achieve high level growth, consistent revenue and motivated, successful salespeople.

We believe sustainable growth comes from building a disciplined sales organization with effective, incentivized salespeople and structured, measurable sales processes.

40+
Years Combined Sales Experience
3x
Successful IPO & Acquisitions
25+
Years Building and Leading Sales Organizations
100%
Results-Driven Approach
Schedule a Consultation
Pipeline Management KPI Implementation Revenue Growth Team Development CRM Optimization Fractional CRO Sales Strategy Commission Design Client Retention Forecasting Models Pipeline Management KPI Implementation Revenue Growth Team Development CRM Optimization Fractional CRO Sales Strategy Commission Design Client Retention Forecasting Models

Our Approach

Designed to empower.
Built to last.

We design and streamline your sales organization empowering you to actively maintain it with ease. Our methodology creates structure and scalability, transforming fragmented sales efforts into a cohesive, high performing revenue engine.

People
Optimize Sales Teams for Growth

  • Evaluate current sales team to develop high performing sales individuals
  • Design client coverage model based on key criteria and revenue potential
  • Implement a detailed process to successfully prospect new business
  • Provide team training for all sales tools and processes
  • Develop sales leaders to manage high performing, disciplined sales teams

Process
Structure Revenue Driven Processes and Metrics

  • Implement Sales Pipeline Management to track potential sales opportunities from initial contact to closing the deal
  • Design revenue driven Commission Plans and KPIs that align with company goals and incentivize salespeople
  • Develop customized management reporting, analytics, and a reliable forecasting model
  • Review CRM usage to ensure reliable, consistent, and timely data
01 — Assess

Every engagement is custom-built. We assess your specific business, team dynamics, and market before designing a sales structure that fits and scales with your organization.

02 — Structure

Create repeatable, measurable processes that optimize sales performance and are directly tied to revenue. The result allows leadership to track progress in real time.

03 — Implement

Train sales leaders and individuals to utilize tools and processes that enable high level growth, consistent revenue and motivated, successful salespeople.

04 — Scale

We leave you with a fully operational, self-sustaining sales organization. We design with enablement in mind so your team thrives long beyond our involvement.

Why Layne Advisory

The difference is in
how we work

Fractional Executive Services Without Full-Time Cost

We serve as a Fractional Chief Revenue Officer embedded in your organization at a fraction of the expense of a full time executive.

Consulting Services for Specific Project-Based Work

We create solutions to solve specific problems and improve outcomes. We bridge the gap between current performance and your growth targets.

Team Building and Organizational Development

We design customized sessions and offsites that align strategy with company culture, drive productivity and build stronger teams.

New Talent Recruitment Services

We define role requirements for executives and individual hires and identify talent that will fit each unique position.

Our Leadership

Seasoned executives.
Proven results.

Karen Phillips

Co-Founder & Managing Partner

Karen Phillips

A Senior Executive with over 20 years of experience developing and leading high-performing sales organizations for startup and legacy businesses. Karen was a Member of the Executive Team and one of the original employees that led the successful IPO of FXall in 2012 (a startup foreign exchange trading platform) and the subsequent acquisitions by Thomson Reuters and London Stock Exchange Group (LSEG). She is passionate about developing individuals and teams, creating structure and processes, and collaborating cross-functionally to drive revenue.

↗ Connect on LinkedIn
Lynn Spadaro

Co-Founder & Managing Partner

Lynn Spadaro

A Senior Leader with more than 22 years of experience in Sales, Lynn led the Americas Sales team covering banks and hedge funds for e-trading platforms at Thomson Reuters (FXall and Matching) and subsequently at LSEG. She has extensive experience covering banks, corporates, hedge funds, and asset managers at Morgan Stanley and Deutsche Bank. Lynn is passionate about creating team culture, instilling discipline in the sales process, ensuring consistent CRM use, and implementing effective project management.

↗ Connect on LinkedIn

Ready to build a sales organization
that consistently delivers?

Schedule a complimentary consultation to discuss your current challenges
and how Layne Advisory can help you achieve your growth objectives.

Book a Consultation

Get in Touch

Let's build
something exceptional

Whether you're a startup looking to build your first sales team or an established business ready for the next level, reach out and let's start the conversation.

Fractional Executive Services
Consulting Services for Specific Project-Based Work
Team Building and Organizational Development
New Talent Recruitment Services
✦

Thank you for reaching out.

We've received your message and will be in touch within one business day to schedule your consultation.